Humble Beginnings: Blame It On the Bossa Nova”

AudioQuest’s founder and chief designer, William E. Low (Bill), likes to say he never wanted a job and never had a plan. The truth, of course, is more involved, if only slightly: Bill initially became interested in audio equipment when he was a teenager. Later, in college, as his love and knowledge of music grew stronger, his interest in audio blossomed into a full-blown passion. Eventually, necessity led him to design signal-carrying cables. So, AudioQuest was never planned so much as it evolved.

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