High-end Home Audio Loudspeakers

UNCOMPROMISING AUDIO QUALITY
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The Kudos Difference

UNCOMPROMISING AUDIO QUALITY

At CFM our mission is do our utmost to bring music enthusiasts an enhanced and unparalleled audio experience. I established CFM Cables for Music Limited (CFM) in 2016 with this goal in mind. After observing the wide range of different audio cables available on the market, I realised that the majority of them tended to focus on particular popular sound characteristics, but often ended up causing deterioration to the performance of music components, resulting in sound lacking in detail and rich musicality. Tonal imbalance issues were common, which further impacted the sound quality and also made the cables incompatible with listeners’ entire audio systems.

To tackle these problems, we meticulously researched and developed our patented technology, generating design processes to address tonal imbalance and also to ensure an incredible sound delivery from the entire audio system. What makes CFM cables so unique is that our audio cables are perfectly tonally balanced, which allows the true quality of your audio components to be realised and ensures your entire audio system can maximise its full potential, resulting in an incredible sound from your system that you will never have experienced before.

Our vision is not merely to provide listeners with cables that connect and enhance their components, but with cables that actively work to provide the best possible sound. I believe that exceptional, high-end, impeccably tonally balanced audio cables play the key role in taking an enjoyable listening experience to that next level.

In the simplicity of our company name lies our core concept – We design audio cables with music in mind

Calvin Law, Founder of CFM Cables for Music Limited

The Ultimate Cable Design Concept…

Design for Faithful Transmission

Over recent years there has been considerable focus on the use of different kinds of conductors in the design of audio cables. However, during our years of research and development, we have found that using the same type of conductor with different cable structures can deliver very different sound quality, proving the core importance of cable designs regardless of the type of conductors used. We have found that effective shielding is the key role to good cable design. While shielding design aims to keep the electrical signal or electric current undisturbed from EMI during its transmission, the technology in relation to audio cable design has stagnated over the years.

To maximize the effectiveness of shielding for the conductors inside the cables, CFM has successfully developed the Third Generation patented Optimised Shielding Plus (OS+), an uncompromising shielding technology that achieves exceptional electrical signal or current transmission, unlocking the true potential of audio components in audio systems with exceptionally balanced tonal quality. As a result, the sound on your audio system is enhanced to an entirely new level.

It’s time to redefine your audio system

Achieving tonal balance with an audio system might seem a basic and simple concept, but in actuality it is very difficult to realize. The major reason for this is often due to the unbalanced tonal characteristics of the audio cables. We must understand first that a cable itself is only a tool for a signal or current transmission; it cannot improve the transmission quality itself. As such, just because a cable may have a relatively better high-frequency range performance, it does not mean that it can improve the quality of the high-frequency response. It might still provide an unsatisfactory performance in other, lower frequency ranges. This is an example of tonal imbalance.

Sometimes when users come across this issue with their audio systems, they may try to rectify it by mixing other cables possessing different tonal characteristics with their audio systems. Unfortunately, this will not fix the problem, because when tonal imbalance occurs in a cable, the information that has been lost can no longer be retrieved subsequently by another cable. As a result, this will bring about a comprehensive structural tonal imbalance where nearly all music information in the full frequency range has deteriorated. The consequence is that the sound field is blurred, the details are not clear, and all sound images become large and overlapped, resulting in a soundstage that is almost two dimensional.

The design concept and vision at CFM Cables for Music ensures that our designs are dedicated to producing audio cables with an extremely well-balanced tonal sound through proprietary technology and a precise calibration process. As such, listeners can freely use the cables on their entire audio systems, resulting in an unprecedented audio performance.

Shielding technology plays a key role nowadays in reducing the electromagnetic field interference when designing analogue, digital and power cables. The most frequently adopted approach is to use grounded metal braids to entirely cover the conductors. However, although EMI is reduced, this does not automatically ensure that the shielding is as effective as it can be. Conventional audio cables are typically designed with the use of a single metal shielding braid layer that has a woven density normally varied between 70% – 90%, and this is not always enough to fulfil the high-end audio reproduction requirements expected today. In addition, electrical signals and electric currents passing through the conductors can also cause unwanted electrical capacitance and inductance to the shielding metal along the propagation path, causing deteriorated audio characteristics in the conductors during signal and current transmission. Users might have to choose different audio cables to rectify the imbalanced tonal characteristics of their sound systems, and, as a result, most of their audio equipment will not operate at peak audio performance.

CFM’s proprietary OS+ technology effectively addresses these common shielding issues. Because CFM only uses ultra-high density woven bare copper metal shielding braids, our unique and proprietary technology allows the use of multiple metal shielding layers, namely OS+N, where N represents the number of braided metal layers used for ultra-effective shielding. For instance, a CFM Resonant cable product with our Advanced OS+3 technology has a total of three different high density woven copper shielding layers, and each layer is precisely tested and calibrated independently for achieving the best optimised shielding effects, reducing much of the internal interference to the electrical conductors. The overall shielding effectiveness is consequently greatly enhanced by this process.

One of the major differences between the latest 3rd generation and the 2ndt generation is to intensively increase the metal shielding layer physical density. However, it also leads to the subsequently increased adverse influence of the metal shielding layer on the conductor that creates the unwanted tonal imbalance to the cable. By increasing the effectiveness of OS+ technology up to 20%, it can effectively eliminate and optimise the negative impact on the conductor due to the enhanced shielding capability at the same time. Each of the latest 3rd generation CFM cable product therefore exhibits an incredible three-dimensional soundstage performance, ultra-wide dynamic and frequency range extension capabilities and rich musicality that brings about exceptional sound improvement to your audio system.

Solid-core pure copper or pure silver wire

Although stranded wires are widely used in the production of cables nowadays, here at CFM we found that these wires can possess obviously different tonal characteristics. This is due to a number of factors, such as different batches of raw materials used in the production stages, various metal annealing processes and subtle differences in the thickness of the strands. It is almost impossible to ensure that all stranded wires produced from a vast number of rolls are identical in every way. In addition, during the signal or current transmission, electrons flow freely along the stranded wire interfaces, which causes unnecessary energy loss and signal deterioration. In order to be able to fully control the consistencies of copper or silver wires, the best solution is to use solid core pure copper or pure silver wires of suitable sizes for various cable designs and applications.

Absolute control of the sonic consistencies of materials used in production

CFM’s unique Third Generation OS Patented Treatment technology can be applied to accurately test the sonic characteristics of all electrically conductive and even non-conductive materials. The most appropriate treatments and applications are carried out during production to ensure their consistent sound. Each CFM audio cable can therefore deliver incredibly silky-smooth sound and excellent three-dimensional sound fields.

CFM also provides specially designed wooden blocks for perfectly matching and lifting the CFM audio cables when connected. Same as those materials applied on all CFM audio cables, the wooden blocks have been tested and custom-treated with the CFM Patented Technology for the Treatment so as to allow all our CFM audio cables to unlock their best possible quality. All 3rd generation CFM AC Power Cables, Earth Grounding Cables and Speaker Cables that are often used on the ground include our wooden blocks as standard accessories. They can also be purchased separately to be used in conjunction with other CFM audio cables.

PATENTED 3rd Generation OS+ CALIBRATION, HANDMADE WITH PRECISION

Conventional audio cables are typically designed with the use of a single metal shielding layer, and are produced from a roll of finished cable in an industrial fashion. After cutting out the required lengths, connectors are then terminated to complete the cable production. This type of industrial approach however, limits the possibilities for further increasing the effectiveness of shielding as it makes it difficult to allow for further optimisation of the metal shielding layer.

At CFM we ensure all of our cable products are handmade with the utmost precision, allowing us to use multiple metal shielding layers and to apply our Third Generation patented Optimised Shielding Plus OS+ technology to each single layer. During this meticulous process, a series of independent measuring tests and precise calibration is carried out in order to successfully obtain the highest optimal shielding effects, ensuring we achieve a strong electrical signal and current transmission. This also helps to greatly reduce the break-in time in the initial stages of use.

WE THINK A LITTLE DIFFERENTLY

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The Kudos Difference

PATENTED 3rd Generation OS+ CALIBRATION, HANDMADE WITH PRECISION

Conventional audio cables are typically designed with the use of a single metal shielding layer, and are produced from a roll of finished cable in an industrial fashion. After cutting out the required lengths, connectors are then terminated to complete the cable production. This type of industrial approach however, limits the possibilities for further increasing the effectiveness of shielding as it makes it difficult to allow for further optimisation of the metal shielding layer.

At CFM we ensure all of our cable products are handmade with the utmost precision, allowing us to use multiple metal shielding layers and to apply our Third Generation patented Optimised Shielding Plus OS+ technology to each single layer. During this meticulous process, a series of independent measuring tests and precise calibration is carried out in order to successfully obtain the highest optimal shielding effects, ensuring we achieve a strong electrical signal and current transmission. This also helps to greatly reduce the break-in time in the initial stages of use.

Cables For Music

We design audio cables with music in mind

At CFM our mission is do our utmost to bring music enthusiasts an enhanced and unparalleled audio experience. I established CFM Cables for Music Limited (CFM) in 2016 with this goal in mind. After observing the wide range of different audio cables available on the market, I realised that the majority of them tended to focus on particular popular sound characteristics, but often ended up causing deterioration to the performance of music components, resulting in sound lacking in detail and rich musicality. Tonal imbalance issues were common, which further impacted the sound quality and also made the cables incompatible with listeners’ entire audio systems.

To tackle these problems, we meticulously researched and developed our patented technology, generating design processes to address tonal imbalance and also to ensure an incredible sound delivery from the entire audio system. What makes CFM cables so unique is that our audio cables are perfectly tonally balanced, which allows the true quality of your audio components to be realised and ensures your entire audio system can maximise its full potential, resulting in an incredible sound from your system that you will never have experienced before.

Frequently Questions Asked

Do you ship for free anywhere in Australia?

HeyNow Hi-Fi ships products all over Australia. The cost of shipping is free no matter what it is or where it’s going. HeyNow Hi-Fi uses an efficient and agile business model and therefore can afford the cost of shipping without increasing its prices to compensate or by charging you an additional fee to get the product to you.

Can I pick my purchase up from the shop?

Yes, you can pick up your purchase from the showroom in St Kilda in Melbourne or my warehouse. However, this is done only through prior request. I have selected stock in my warehouse but often have stock stored by the Australian Distributor and therefore I must have them release the stock first and ship it to me.

Do you match competitor’s prices?

The answer is yes. HeyNow Hi-Fi does match competitor’s prices. I’m happy to do so and won’t make you jump through hoops to make a purchase. There are many reasons why you would like a price matched. Sometimes a competitor has left a pre-price rise price on their website. You may not connect so well with the competitor who has a cheaper price. The competitor may have been rude or pushy and put you off. You may have a great relationship with HeyNow Hi-Fi and like the way we treat you. You may be buying other items with your order and would like to buy it all from one place. You may like to shop locally, and we are your nearest dealer. HeyNow Hi-fi may have the product in stock and the other shop doesn’t. You may like my photo and video on the website and want to buy from me. I have offered you great service and advice, but someone else has the item listed lower. Please let me know and I will be very happy to help you.

Is the price on the website the best price?

The price on the website is the retail price or the Australian distributor’s advertised sale price. HeyNow Hi-Fi displays retail pricing so you can see the value of the product. Under every product and on the top banner of the website is a button to click to get a discount code. This discount code is yours for every purchase you make in store and online. – keep it somewhere safe. If you have seen a better price advertised or offered, please get in touch as we do match Australian competitors’ prices and still offer free shipping. If you want to offer me a price, please feel free to ask as at worst I will refuse – but if you don’t ask you won’t know.

Do you have everything listed in your website in stock?

This website is much an online shop as it is a catalogue of possibilities for you to read, appreciate, do some research, educate yourself, compare and of course purchase from. With the myriad of possibilities and options available in this sector it is impossible for anyone to keep everything in stock. I work very closely with the Australian Distributors of all products listed and will do whatever I can to get your chosen item to you as quickly as possible. Often products are in stock but sometimes they are on a plane or boat coming to us. Sometimes, however the order needs to be generated for you. I am here to help and to pressure the distributor to get it as quickly as they can for you. I will keep you updated and request the fastest route to get it here for you. When something is out of stock with one reseller or two, it is often the case that it is just not in the country. Therefore, you need to choose someone to be in your court to get it promptly and manage your order. HeyNow Hi- Fi is here to do that for you.

I am concerned about overseas parity pricing

So am I! I want the best deal for my clients and customers. I think that if the pricing model that a distributor or manufacturer uses doesn’t work for global sales then they need to negotiate harder before choosing to import a product. We live a long way from the rest of the world and therefore there are considerations to contemplate before you come up with your final price from an overseas retailer. Firstly, there is the cost of shipping, which has gone up considerably thanks to additional global demand for consumer items and the ships and planes are at a premium and charging accordingly. Next the pricing in the US never includes TAX. This is always added at point of sale and is always an additional charge when shopping in the US. The US works on state taxes which means the tax can vary dramatically from state to state up to approximately 15%. The next consideration is warranty and therefore the issue of the local distributor who has made no money from your transaction and is not interested or obliged to fix your faulty overseas purchase. This is obviously a risk you can take in an educated manner some things have less risk of failure than others and all products come into Australia with no warranty – this is added by the distributor as it’s their risk – this does have a financial cost to protect you. Australia has some of the best consumer protections in the world.

Next is the insurance liability of shipping these products around the world. Manufacturers and Distributors have ways to pack containers with product and safety mechanisms in place when they airfreight sensitive parcels, unlike an opportunistic retailer with a cheap price overseas price, who may send it cheaply and as you’re trying to save a couple of hundred may not pay for freight insurance and then you’re stuck – this is another factor on the cost of reaching our parity figure.

Next is customs and GST. When you import anything above the threshold, the Australian government wants their pound of flesh. You must pay for customs clearance and GST on your purchase – yes you may think there are ways around this but, not if you get caught...

So, with all these considerations in place HeyNow Hi-Fi does all it can to offer products that come as close to overseas parity pricing as we can. If you think you like a product, which has a cheaper retail price overseas than here, please reach out to me and I will see what can be done to help you to buy it locally and with the full support of the Australian distributor.

You have a lot of brands on your website...

Yes, I do. And I intend to grow my portfolio too. The reason for this is that you, the consumer, the music lover, will have spent a lot of time reading reviews and working out what you are interested in. Then you can call your regular Hi-Fi store who probably knows less about what you’re interested in than you do, because you’ve watched every YouTube clip and read every review about it; but they have a special on something they’ve got in stock or which they believe is right for you, or maybe they don’t know anything about the upcoming game changing product you’ve dedicated every night before bed for a fortnight reading about, and then they try to talk you out of it, talking about reliability or poor sound or paid reviewers getting a kickback.

I respect your time and research as well as your desire to try something new or different and am as excited about the next new product rather than the brand we’ve sold for the last 40years. I’m as excited to hear about how it works in your system as you are too. I love new toys and never want to miss out on the next great technology, I also want you to have a place where we learn together. I have over 30years experience in the Hi-Fi industry and have sold some of the most amazing new technologies – The first Philips wide screen 32inch TV in 1991, Laser Disc players in 1988, the first Sony PS1 in 1993 with ridge racer on a rear projection TV, the first Fujitsu Plasmas PDS4201 in 1997 and the first Sonos Systems nearly 20 years ago. I must be open to new technology – this can only happen by having as many amazing brands as possible on my website and available to you. I listen, I play. I understand and I consult with my experts to be able to offer you useful and helpful advice.

My goal is to offer you unbiased advice on Australia’s largest range of high-performance Hi-Fi, Home theatre and all the accessories and ideas that go with it.

What is the warranty on your products?

HeyNow Hi-Fi purchases all its stock from the authorised distributors. They determine the warranty period, terms and conditions. We have tried where possible to provide warranty length on each product page as a quick reference. All products also come with a warranty card in the box as provided and created by the supplier. Some of these documents are very official and stern. HeyNow Hi-Fi’s role in your potential warranty claim is to make this a more personalised and understanding process. If you have a warranty claim the best thing to do is email hello@heynowhifi.com.au with the details of the issue. Please note that adding a contact number makes communication much easier. Depending on what the issue is we will suggest a few troubleshooting ideas, understanding: of course, that you will have tried many ideas before contacting us so we will probably just suggest what you’ve already tried. From there we can work out numerous solutions to get your product fixed quickly, including sending you to the repairer with it, get you to ship it to our warehouse or to the distributor, or sending out a service technician. Note that shipping, transportation costs and installation are not covered by warranty. Unless of course the issue is an installation issue as a result of our installing your system in which case you are covered .

We will get your product fixed a quickly as possible, bearing in mind that all repairers are third party to us and we have no control over their schedules and parts availability. HeyNow Hi-Fi’s role is to make you as comfortable as possible and hopefully keep the music playing in your house while your product is being repaired.

How do I get a quote and advice from HeyNow Hi-Fi?

The best way to get advice from us is to call me, on either 0415668307 or 03 95250022.

You can also email me on geoff@heynowhifi.com.au , please do include a contact phone number as it is much easier for me to call you back and advise you than sending back and forth emails in the hope that I’m offering you the advice you need.

If you just want a price or price match the easiest way is to call me or text me through the icon at the bottom right of the website. Just copy and paste the link from my website for the item you are interested in and simply ask what price or ask me to match a price. Unlike many of my competitors I am happy for you to tell me the price you want – I can say yes or no.

If you want a quote on a system, please outline what you’re hoping to achieve, provide enough detail so I understand the scope of the works. Let me know where you are geographically and importantly again, please provide a contact number. I can learn a lot more about how to help you in a phone call than trying to put an email quote back to you without conversation.

Please remember there is only one Geoff, and I am trying to help a lot of people, I have a great team around me – including Australia’s best audio distributors, my amazing installation team and my incredible website and administration team. We can absolutely build the system of your dreams; we just need to work together.

Can you design a home theatre system for me?

Yes! I have many years’ experience in this sector f the market. I understand all the technologies of surround sound, HDMI. 4K, HDR etc. I work with the best leading brands of surround sound AV receivers, disc players and streamers, speakers, screen and projectors and televisions.

I can design your room, your acoustics, the step for your second row of seats, the blinds, even the lights. My team can work with your builder to do as much or as little as you want us to.

We can provide you with a programmed control system with a remote or iPad or better still, both. The control can operate the whole audio/ visual system, the lights, lower the blinds as well as make your home secure with cameras and alarm systems which can be monitored remotely.

I personally love home theatre and enjoy watching movies and on demand TV shows as often as I can. I favour many genres including Sci-Fi, Drama, comedy, Horror, action and but certainly not limited to effects laden blockbusters. I love a good story and great acting and really appreciate the artform.

I want you to get the maximum excitement for the money spent. I think that some of the component parts of a Home theatre system are technological rather than performance based and therefore within a budget – If there is one. – There are some things you’ll keep forever and others that should be changed to keep up with technology – highlighting those areas can save unnecessary costs and compromises. Talk to me about your home theatre desires, I’m sure together we can make a great movie space in your home.