2020s and today
Now in its seventh decade, KEF continues to establish itself at the forefront of audio excellence.
Committed to ‘sound before all else’, KEF introduced the ground-breaking use of Metamaterial Absorption Technology (MAT) in speaker design which has been awarded the ‘Innovation of the Year’ by What Hi-Fi? Awards 2020. A truly revolutionary tool in the KEF acoustic armoury, MAT is created to eliminate 99% of the unwanted sound from the rear of the driver. MAT allows KEF to design a new range of revolutionary products including the new LS50 Collection consisting LS50 Meta and LS50 Wireless II, which delivers an unrivalled purity of sound.
The introduction of Uni-Core technology on KC62 subwoofer in 2021 has created a completely new take in subwoofer designs by redefining the physical space required for high-performance speakers and subwoofers. The Uni-Core technology combines both drivers into a single motor system allowing cabinet size to be reduced by over a third, while also increasing excursion to unlock exceptional output and depth.
Metamaterial Absorption Technology
Revolutionary sound absorption
The building block of KEF signature sound
Maximizes bass, minimizes space
What the professionals and users are saying...
Frequently Questions Asked
Do you ship for free anywhere in Australia?
Can I pick my purchase up from the shop?
Do you match competitor’s prices?
Is the price on the website the best price?
Do you have everything listed in your website in stock?
I am concerned about overseas parity pricing
So am I! I want the best deal for my clients and customers. I think that if the pricing model that a distributor or manufacturer uses doesn’t work for global sales then they need to negotiate harder before choosing to import a product. We live a long way from the rest of the world and therefore there are considerations to contemplate before you come up with your final price from an overseas retailer. Firstly, there is the cost of shipping, which has gone up considerably thanks to additional global demand for consumer items and the ships and planes are at a premium and charging accordingly. Next the pricing in the US never includes TAX. This is always added at point of sale and is always an additional charge when shopping in the US. The US works on state taxes which means the tax can vary dramatically from state to state up to approximately 15%. The next consideration is warranty and therefore the issue of the local distributor who has made no money from your transaction and is not interested or obliged to fix your faulty overseas purchase. This is obviously a risk you can take in an educated manner some things have less risk of failure than others and all products come into Australia with no warranty – this is added by the distributor as it’s their risk – this does have a financial cost to protect you. Australia has some of the best consumer protections in the world.
Next is the insurance liability of shipping these products around the world. Manufacturers and Distributors have ways to pack containers with product and safety mechanisms in place when they airfreight sensitive parcels, unlike an opportunistic retailer with a cheap price overseas price, who may send it cheaply and as you’re trying to save a couple of hundred may not pay for freight insurance and then you’re stuck – this is another factor on the cost of reaching our parity figure.
Next is customs and GST. When you import anything above the threshold, the Australian government wants their pound of flesh. You must pay for customs clearance and GST on your purchase – yes you may think there are ways around this but, not if you get caught...
So, with all these considerations in place HeyNow Hi-Fi does all it can to offer products that come as close to overseas parity pricing as we can. If you think you like a product, which has a cheaper retail price overseas than here, please reach out to me and I will see what can be done to help you to buy it locally and with the full support of the Australian distributor.
You have a lot of brands on your website...
Yes, I do. And I intend to grow my portfolio too. The reason for this is that you, the consumer, the music lover, will have spent a lot of time reading reviews and working out what you are interested in. Then you can call your regular Hi-Fi store who probably knows less about what you’re interested in than you do, because you’ve watched every YouTube clip and read every review about it; but they have a special on something they’ve got in stock or which they believe is right for you, or maybe they don’t know anything about the upcoming game changing product you’ve dedicated every night before bed for a fortnight reading about, and then they try to talk you out of it, talking about reliability or poor sound or paid reviewers getting a kickback.
I respect your time and research as well as your desire to try something new or different and am as excited about the next new product rather than the brand we’ve sold for the last 40years. I’m as excited to hear about how it works in your system as you are too. I love new toys and never want to miss out on the next great technology, I also want you to have a place where we learn together. I have over 30years experience in the Hi-Fi industry and have sold some of the most amazing new technologies – The first Philips wide screen 32inch TV in 1991, Laser Disc players in 1988, the first Sony PS1 in 1993 with ridge racer on a rear projection TV, the first Fujitsu Plasmas PDS4201 in 1997 and the first Sonos Systems nearly 20 years ago. I must be open to new technology – this can only happen by having as many amazing brands as possible on my website and available to you. I listen, I play. I understand and I consult with my experts to be able to offer you useful and helpful advice.
My goal is to offer you unbiased advice on Australia’s largest range of high-performance Hi-Fi, Home theatre and all the accessories and ideas that go with it.
What is the warranty on your products?
HeyNow Hi-Fi purchases all its stock from the authorised distributors. They determine the warranty period, terms and conditions. We have tried where possible to provide warranty length on each product page as a quick reference. All products also come with a warranty card in the box as provided and created by the supplier. Some of these documents are very official and stern. HeyNow Hi-Fi’s role in your potential warranty claim is to make this a more personalised and understanding process. If you have a warranty claim the best thing to do is email firstname.lastname@example.org with the details of the issue. Please note that adding a contact number makes communication much easier. Depending on what the issue is we will suggest a few troubleshooting ideas, understanding: of course, that you will have tried many ideas before contacting us so we will probably just suggest what you’ve already tried. From there we can work out numerous solutions to get your product fixed quickly, including sending you to the repairer with it, get you to ship it to our warehouse or to the distributor, or sending out a service technician. Note that shipping, transportation costs and installation are not covered by warranty. Unless of course the issue is an installation issue as a result of our installing your system in which case you are covered .
We will get your product fixed a quickly as possible, bearing in mind that all repairers are third party to us and we have no control over their schedules and parts availability. HeyNow Hi-Fi’s role is to make you as comfortable as possible and hopefully keep the music playing in your house while your product is being repaired.
How do I get a quote and advice from HeyNow Hi-Fi?
You can also email me on email@example.com , please do include a contact phone number as it is much easier for me to call you back and advise you than sending back and forth emails in the hope that I’m offering you the advice you need.
If you just want a price or price match the easiest way is to call me or text me through the icon at the bottom right of the website. Just copy and paste the link from my website for the item you are interested in and simply ask what price or ask me to match a price. Unlike many of my competitors I am happy for you to tell me the price you want – I can say yes or no.
If you want a quote on a system, please outline what you’re hoping to achieve, provide enough detail so I understand the scope of the works. Let me know where you are geographically and importantly again, please provide a contact number. I can learn a lot more about how to help you in a phone call than trying to put an email quote back to you without conversation.
Please remember there is only one Geoff, and I am trying to help a lot of people, I have a great team around me – including Australia’s best audio distributors, my amazing installation team and my incredible website and administration team. We can absolutely build the system of your dreams; we just need to work together.
Can you design a home theatre system for me?
Yes! I have many years’ experience in this sector f the market. I understand all the technologies of surround sound, HDMI. 4K, HDR etc. I work with the best leading brands of surround sound AV receivers, disc players and streamers, speakers, screen and projectors and televisions.
I can design your room, your acoustics, the step for your second row of seats, the blinds, even the lights. My team can work with your builder to do as much or as little as you want us to.
We can provide you with a programmed control system with a remote or iPad or better still, both. The control can operate the whole audio/ visual system, the lights, lower the blinds as well as make your home secure with cameras and alarm systems which can be monitored remotely.
I personally love home theatre and enjoy watching movies and on demand TV shows as often as I can. I favour many genres including Sci-Fi, Drama, comedy, Horror, action and but certainly not limited to effects laden blockbusters. I love a good story and great acting and really appreciate the artform.
I want you to get the maximum excitement for the money spent. I think that some of the component parts of a Home theatre system are technological rather than performance based and therefore within a budget – If there is one. – There are some things you’ll keep forever and others that should be changed to keep up with technology – highlighting those areas can save unnecessary costs and compromises. Talk to me about your home theatre desires, I’m sure together we can make a great movie space in your home.