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Philosophy

Samsung is committed to complying with local laws and regulations as well as applying a strict global code of conduct to all employees. It believes that ethical management is not only a tool for responding to the rapid changes in the global business environment, but also a vehicle for building trust with its various stakeholders including customers, shareholders, employees, business partners and local communities. With an aim to become one of the most ethical companies In the world, Samsung continues to train its employees and operate monitoring systems, while practicing fair and transparent corporate management.

History

Samsung Electronics was founded in 1969 and quickly became a major manufacturer in the Korea market.

During this initial period a burst of growth came from the burgeoning home electronics business and the company began exporting its products for the first time. Samsung Electronics also acquired a 50 percent stake in Korea Semiconductor; further solidifying Samsung Electronics' position as a leader in semiconductor manufacturing.

1978, Samsung Electronics produced 4 million black-and-white TVs (the most in the world). Established first overseas office in the United States (SEA).

Visual Display Business

With our new Lifestyle TVs, we will realize our vision ‘Screen Everywhere’ that unlocks limitless freedom for displays to be placed anywhere at home.

In 2016, our Visual Display Business released quantum dot TV and was globally recognised for its best-in-class picture quality, and our Serif TV ushered in a new design paradigm in the TV industry and elevated our position as an industry leader. The year 2017 is forecast to experience rapid growth in UHD TVs and curved TVs thanks to an increasing consumer awareness of high resolution and high picture quality. With an aim to provide the best-possible viewing experience to our consumers, we will launch the world’s first and only QLED TV that delivers 100% colour volume, a newly emerging standard of picture quality measurement that can strengthen our leadership position in the premium TV market. Moreover, ‘The Frame’ which transforms any living room into an aesthetically-pleasing gallery, along with other diverse accessories equipped for each product line-up will enable us to cater diverse consumer preferences. Furthermore, 2017 Smart TV will allow customers to enjoy a wide spectrum of content on a single screen and feel the out-standing user experience by controlling their set-top box, game consoles, and almost all other peripheral devices on a single remote control.

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