{"product_id":"ortofon-hi-fi-2m-78-premounted-moving-magnet-cartridge","title":"Ortofon Hi-Fi 2M 78 Premounted Moving Magnet Cartridge","description":"\u003ch2\u003e2M 78 Premounted\u003c\/h2\u003e\n\u003cp\u003eJourney back in time with the 2M 78 Mono Premounted Cartridge, specially designed for playing 78 rpm shellac records. Immerse yourself in the authentic nostalgia of mono vinyl records, brought to life with unparalleled precision and fidelity\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e2M 78\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch4\u003eAuthentic nostalgia\u003c\/h4\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0429\/5301\/5446\/files\/2M_78.jpg?v=1726394814\"\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cem\u003eIt's never been easier to experience\u003c\/em\u003e\u003c\/p\u003e\n\u003ch4\u003eCompatibility\u003c\/h4\u003e\n\u003cp\u003eExperience the convenience of the 2M 78 Premounted – a smart and refined choice for those seeking straightforward installation and effortless replacement on their S-shaped tonearm. The SH-4 headshell's resilience and stability are enhanced by its slender and refined design. A robust yet lightweight construction, coupled with an ergonomic, extended finger lift, ensures easy handling and pickup.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0429\/5301\/5446\/files\/2M_78.jpg?v=1726394814\"\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cem\u003eMade for mono\u003c\/em\u003e\u003c\/p\u003e\n\u003ch4\u003eStylus\u003c\/h4\u003e\n\u003cp\u003eThe 2M Black is graced with a Shibata diamond that gives it contact with the groove like nothing else. The slim, highly polished profile allows an exceedingly wide contact area to the groove walls and ensures notably detailed reproduction throughout the spectrum, including even the most high frequency groove information.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eFor every phase of your musical expedition\u003c\/em\u003e\u003c\/p\u003e\n\u003ch4\u003eExploring the lineup\u003c\/h4\u003e\n\u003cp\u003eThe 2M series is built on our philosophy of accuracy in sound. All our experience, know-how, technology, and innovation has gone into making it the series that lets you hear the music the way the artist intended. In every piece of every cartridge, we strive for perfection, and when the technology can’t deliver the quality we want - we invent something that can. To ensure the highest of quality in our product we keep everything close. All our cartridges are designed and crafted right here in Denmark.\u003c\/p\u003e\n\u003cp\u003eOur dedication to excellence is mirrored in our approach: each cartridge is meticulously crafted in Denmark to maintain the highest standards. Collaborating with Danish Industrial designer Møller Jensen Design, the 2M Series draws inspiration from the graceful facets of a diamond, a motif that elegantly mirrors the contours of record grooves. Form and functionality harmonize seamlessly, encapsulating the timeless sophistication of the 2M series.\u003c\/p\u003e\n\u003cp\u003e\u003ciframe title=\"Exploring the Ortofon 2M Series\" src=\"https:\/\/www.youtube.com\/embed\/U8Di3fogFdA\" height=\"501\" width=\"889\" allowfullscreen=\"\" referrerpolicy=\"strict-origin-when-cross-origin\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cdiv id=\"shopify-section-template--21664573948187__9c52615d-fbd4-4e92-be5e-846c87ed27f0\" class=\"shopify-section cc-media-with-text\"\u003e\n\u003cdiv class=\"section section--full-width section--padded  color-scheme color-scheme--1\"\u003e\n\u003cdiv class=\"container\"\u003e\n\u003cdiv class=\"media-with-text cc-animate-init cc-animate-in\" data-cc-animate=\"\"\u003e\n\u003cdiv class=\"media-with-text__text flex flex-col justify-center cc-animate-init cc-animate-in\" data-cc-animate=\"\"\u003e\n\u003cdiv class=\"text-start\"\u003e\n\u003cp class=\"section__block subheading\"\u003eSplit pole pin \u003cem\u003etechnology\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3 class=\"section__block section__block--heading h3 text--alt-color\"\u003eFeatures\u003c\/h3\u003e\n\u003cdiv class=\"section__block reading-width rte\"\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cp\u003eThe 2M Black features a high-performance motor system incorporating quad coils with Ortofon’s very own invention: split pole pins upgraded with a silver-plated copper wire. \u003c\/p\u003e\n\u003cp\u003eThe 2M is mounted on a classic Ortofon SH-4 headsheel and is for customers who wish direct and easy mounting and replacement on their S-shaped tonearm.\u003c\/p\u003e\n\u003ch4\u003eReviews\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"shopify-section-template--21664573948187__a44b43fd-bb1e-4f8e-93a5-5014e2fac011\" class=\"shopify-section cc-image-banner\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"shopify-section-template--21664573948187__7ee43164-9b8f-4dcc-8e91-b2986bbd0e0a\" class=\"shopify-section cc-video\"\u003e\u003c\/div\u003e\n\u003csection id=\"shopify-section-template--21664573948187__9c409c4f-5805-4246-a7dd-f9f4e19521ad\" class=\"shopify-section cc-reviews\"\u003e\n\u003cdiv class=\"anchor\" id=\"reviews\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"section section--full-width\" id=\"template--21664573948187__9c409c4f-5805-4246-a7dd-f9f4e19521ad\"\u003e\n\u003cdiv class=\"container custom-reviews-wrapper\"\u003e\n\u003cdiv class=\"custom-reviews flex\" id=\"slideshow-template--21664573948187__9c409c4f-5805-4246-a7dd-f9f4e19521ad\" aria-live=\"off\" aria-atomic=\"true\"\u003e\n\u003cdiv class=\"custom-reviews__slide is-active image-banner flex w-full\" id=\"template--21664573948187__9c409c4f-5805-4246-a7dd-f9f4e19521ad_1\" role=\"group\" aria-roledescription=\"Slide\" aria-label=\"1 of 4\" aria-hidden=\"false\"\u003e\n\u003cdiv class=\"custom-reviews-inner\"\u003e\n\u003cdiv class=\"custom-reviews-content\"\u003e\n\u003cdiv\u003e\n\u003ch4 class=\"h2 custom-reviews-heading has-motion\"\u003eHi-Fi Choice\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"custom-reviews-sidebar\"\u003e\n\u003cdiv class=\"slideshow__text flex\"\u003e\n\u003cdiv class=\"custom-reviews-text has-motion\"\u003e\n\u003cdiv class=\"custom-reviews-text__quote rte\"\u003e\n\u003cspan\u003e“\u003c\/span\u003e\u003cspan class=\"metafield-multi_line_text_field\"\u003e... Everything about the 2M Black is well thought out ...\u003cbr\u003e... The 2M Black sounds excellent across a wide range of program material, with a distinctively ‘clean’ Ortofon sound that has tremendous detail resolving capability ...\u003cbr\u003e... It goes to work on the recorded acoustic, setting it up tidily with lots of atmosphere, stretching right back to the edges of the concert hall ...\u003cbr\u003e... It is very good at expressing the emotion in the lead vocal and capturing the dynamic nuances in the track overall ...\u003c\/span\u003e\u003cspan\u003e“\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp class=\"custom-reviews-text__author\"\u003eGroup test\u003c\/p\u003e\n\u003cp class=\"custom-reviews-text__company\"\u003eHi-Fi Choice\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"Ortofon","offers":[{"title":"Grey","offer_id":46197133902067,"sku":"ORT-2MSH4XMM-CTG-78X","price":379.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0429\/5301\/5446\/files\/2m-78-premounted-small.jpg?v=1726394808","url":"https:\/\/www.heynowhifi.com.au\/products\/ortofon-hi-fi-2m-78-premounted-moving-magnet-cartridge","provider":"HeyNow Hi-Fi","version":"1.0","type":"link"}