Samsung 55" The Frame QLED 4K Smart TV, One Clear Cable, Quantum Dot, Slim Fit Wall-mount included (QA55LS03AAWXXY)


Sale priceA$2,329.00

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  • Transforms your TV into a piece of art
  • Free your TV from messy cables
  • Complement the style of your home with Customisable Frames*
  • Smart made simple from setup to streaming*

The Frame QLED 4K Smart TV

Designed for the way you live

TV when it’s on. Art when it’s off.

* Customisable frame bezel sold separately. Screen image simulated for illustrative purposes. Cable not shown.

*Accessories depicted in video are Sold Separately including the Studio Stand and Customisable Frames.
**Supplied with 20 artworks. Additional artworks available for purchase or via subscription. Internet connection required.

Transforms your TV into a piece of Art

Art Mode

The Frame uniquely transforms into a work of art when it is not in use. Choose from the artworks already built in, add your own cherished memories via the SmartThings app, or access hundreds or artworks from world-renowned galleries and transform your home into your own personal gallery.*

Access world-class art. From your TV

Art Store

The Art Store lets you bring world famous art into your home. Browse the collection of classic paintings, photography and modern art and choose the one that best complements your room. Then, when your Frame is turned off, you’ll have a beautiful piece of art on display. Enjoy three months free access to The Frame Art store with our 90-day free trial**

Senses your presence

Motion Sensor

The Frame automatically turns on to display your artwork when it senses you've entered the room. Leave the room, and it turns itself off to save energy.*

Frame your most-loved moments

My Collection

Artwork isn't the only thing you can showcase on your TV. Send your photos to The Frame via your compatible smartphone or USB flash drive and share a masterpiece of your own making.*

Your art, your way

Mat canvas

Add a realistic mat canvas to your artwork to make it stand out. Choose from 5 mat backgrounds and 16 colours.

Customise your collection


Apply an authentic colour brushed effect and turn your photos into pieces of art. Choose from Original, Art, Ink, Wash, Pastel, Aqua and Fauve filter effects.

  • *Supplied with 20 artworks. Additional artworks available for purchase or via subscription. Internet connection required. Screen image simulated for illustrative purposes. Cable not shown.

Complimentary 3 month free offer – Art Store

Enjoy three months free access to the Samsung Frame TV Art Store with our 90-day free trial.* World class artwork at your fingertips. Change up your living space with hundreds of artwork to choose from. Available on all 2021 The Frame range. Offer starts 15 April 2021 to 31 December 2022.

* From 15/04/2021 to 31/12/2022 customers who purchased a new 2021 model Frame TV can receive a complimentary 3-month subscription to the Samsung Frame TV Art Store. Complimentary subscription must be redeemed by 31/12/2022. Customers will be asked to provide their valid payment details upon registering for the 3-month subscription and will be charged a $59.90 annual subscription fee at the conclusion of the 3-month trial unless the subscription is cancelled earlier. Subscription and other fees are subject to change. An internet connection and Samsung Account required.

Free your TV from messy cables

One Clear Cable

No more wondering what goes where! Enjoy easy installation and reduced clutter with our One Clear Cable that connects your TV to the One Connect Box to manage all your devices including power.*

*One Clear Cable connects to a One Connect Box which integrates external device cables.

Flexible design that fits your space

Height Adjustable Stand

The Frame is flexible enough to work with your home set-up too. Thanks to an adjustable TV stand, simply set your TV at the height of your liking to make room for your soundbar.

* Compatible with 55"/65"/75" The Frame models. When Height Adjustable Stand is fully extended, there is enough room to fit Samsung S Series Soundbar.
* When S Series Soundbar is placed under The Frame, the sound bar slightly touches the bottom side of The Frame's bottom-side bezel.

It all starts with a slimmer, streamlined design that blends right in

Modern Frame Design

The Frame is possibly the only TV you'll want to watch even when it's off. Slimmer than ever, every inch of this elegantly minimal TV has been thoughtfully redesigned to blend beautifully with your home. Because it looks and hangs like a real picture frame, The Frame was crafted to inspire, and enhance, any living space.

*Not featured with 32" The Frame.

Complement the style of your home with Customisable Frames*

Customisable Frames

The Frame can be customised to match the style of your home . With a choice of colour options and styles, you can find the perfect complement to your space and watch it seamlessly blend in. Explore all customisable frames to complement your space.

* Frames sold separately. Size and colours vary per model.

Unleash vivid colour at a range of brightness levels

Quantum Dot

Samsung QLED TV's Quantum Dot technology delivers a world of immersive colours and contrast in a variety of lighting conditions - allowing you to discover details you haven’t before.

*Screen image simulated for illustrative purposes. Cable not shown.

Smart made simple from setup to streaming*

Smart Connectivity

With Samsung you get a simple, yet powerful smart TV experience. Auto Device Detection* helps you set up, while quick access and seamless switching lets you easily access your favourite apps, services and connected devices. Favourites include: Netflix, YouTube, Foxtel, Stan, Apple TV, Disney+ and catch-up TV.^

Works with Google Assistant, Amazon Alexa and Apple AirPlay2

Samsung TV works with Google Assistant, Amazon Alexa and Apple Airplay 2 so you can control your connected home your way.*

Enjoy all the leading apps

Netflix, Amazon Prime, Disney+, Apple TV, Google Play, Kayo, YouTube, Foxtel, Stan, ABC iView, SBS On Demand, 7Plus, 9Now, 10Play.*

Screen Mirroring

Wirelessly mirror the screen and audio from your smartphone, tablet or PC to your Samsung TV for maximum impact.*

Auto Device Detection

Automatically detects and names new compatible devices. It gives you the option to add your device to your Home Menu for easy access when you need it.*


With Bluetooth connectivity for your compatible devices, you can connect to your TV with less cables without moving from the comfort of your couch.

  • * Auto Device Detection is compatible with selected devices. Apps may be subject to change without notice. Image simulated. Stand sold separately. Cable not shown.

Match with the S-Series Soundbar

Well matched for The Frame, Samsung S-series All in one soundbar design makes a beautiful complement in terms of sound performance and overall look.

Control multiple devices with one remote control*

One Remote Control

Easily control all of your compatible devices with Samsung’s One Remote Control and get quick access to things like Netflix, YouTube, gaming consoles or a Soundbar with Smart Hub.* And now, One Remote Control is partially made with recycled plastic** and is powered by indoor lights, so you'll never need disposable batteries again.

*Compatible only with selected devices. Apps may be subject to change. **Our One Remote Control contains about 24% recycled content.

Hangs beautifully on the wall, with virtually no gap.

Slim Fit Wall-mount Included

The Frame comes included with Samsung's unique Slim Fit Wall-mount in the box, allowing you to hang your TV flush to the wall - just like a real picture frame so your TV looks like a natural work of art.*

*The gap may differ based on the installation and wall type.

The TV that adapts to its surrounds

Intelligent Mode

Your QLED TV knows how to help create the very best entertainment experience. In fact, it is designed to make sure the action always looks and sounds incredible. Intelligent Mode uses a combination of smart sensors and Upscaling Technology to fine-tune the audio, picture and brightness.

Optimised picture in virtually any light

Adaptive Picture

Adaptive Picture technology automatically adjusts your screen's brightness levels to suit the room you're watching it in. And because it helps optimise content, you can be sure your favourite shows are always looking incredible.*

Never miss a word

Active Voice Amplifier

Whatever’s going on during movie night, Active Voice Amplifier will make sure you never miss a word. It is designed to analyse the noise levels in your room and amplify the dialogue, so even if the dog’s barking or the kids are arguing, to help ensure you’ll hear every word of action.

Upgrade your content

AI Upscaling

Thanks to the power of AI upscaling, your TV is designed to upgrade your favourite content to 4K resolution. By helping to restore lost details, refine picture quality and reduce image noise, it'll make whatever you're watching look as good as possible.*

    *Picture and sound quality of upscaled content will vary depending on quality and resolution of source content. Performance may vary depending on installation environment and surroundings. Screen image simulated for illustrative purposes.

      Tailored sound to fit your space

      SpaceFit Sound

      Tailors your TV sound to help ensure the audio is always optimised for the room it's in. By testing room reverberations, you can be sure your TV is always delivering an immersive performance.*

      *Soundbars sold separately. Audio quality varies based on source content, installation and environmental characteristics (e.g. ceiling).

      Free TV, no strings attached*

      Samsung TV Plus

      Enjoy free live streaming TV with Samsung TV Plus. With a variety of channels to choose from including news, sports, entertainment and more. It's 100% free and is ready to use without additional setup. All you need is an Internet connection.*

      *Internet connection required. Additional data charges may apply. Apps or content may be subject to change.

      Control your TV with ease

      Built-in Voice Assistant

      You can ask either Bixby, Alexa, or Google Assistant to play your favourite content, get answers, and even control your TV and other compatible connected devices - all by using nothing more than your voice.*

      * Content services are subject to change without notice. Voice commands recognise English, French, Spanish, German, Italian, Chinese and Korean. Not all accents, dialects and expressions recognised. Supported languages may differ between Bixby, Alexa and Google Assistant. Amazon, Alexa and all related logos are trademarks of, Inc. or its affiliates.

      Add another dimension of style

      My Shelf (Sold Separately)

      My Shelf takes conventional TV presentation a big step further, giving you a customisable TV wall to place The Frame, and allowing you to personalize the spaces around it with the things you love.

      Discover new places to showcase your style

      Studio Stand (Sold Separately)

      With the Studio Stand accessory, you can move the TV away from the wall and experiment with all your creative layout ideas. As for the messy TV wires, Studio Stand lets you conceal them inside its leg so no matter where you place your TV, that's all you'll see.*

      *Studio Stand sold separately. Availability of Studio Stand may vary by TV size. Cable still needs to connect to power source. The Frame is only available with Studio Stand model number VG-SEST11K.

      We care so you're carefree

      Samsung Care

      If you need help or advice, our expert tech team are on hand on demand at a time that suits you to give you all the answers you need to keep you up and running.*

      Out of the box thinking


      Samsung Eco-Packaging is not like usual packaging. It comes with easy-to-follow DIY instructions on how to transform the cardboard into a standalone shelf, a table or even a cat house.

        * Actual product may differ from image shown. Please see our product gallery. Screen image simulated for illustrative purposes. Cable not shown.

          The Frame

          by @hausofcruze and @hauswivesofguildford

          A work of art from any angle The Frame uniquely transforms into a work of art. Design studio Haus of Cruz has perfectly matched the ambient display to their interior design, whereas Hauswives of Guildford has contrasted the onscreen image with their warm, inviting interior.


          • Product QLED

          • Display 55"

          • Resolution 3,840 x 2,160

          • Video Quantum Processor 4K

          Specifications Detail


          • QLED


          • LS


          • Screen Size 55"
          • Resolution 3,840 x 2,160


          • Picture Engine Quantum Processor 4K
          • Motion Rate 200
          • PQI (Picture Quality Index) N/A
          • HDR (High Dynamic Range) Quantum HDR
          • HDR 10+ Yes
          • HLG (Hybrid Log Gamma) Yes
          • Contrast Mega Contrast
          • Colour Quantum Dot
          • Micro Dimming Supreme UHD Dimming
          • Contrast Enhancer Yes
          • Auto Motion Plus Yes
          • Film Mode Yes


          • Dolby Digital Plus Yes
          • Dolby 5.1 Decoder N/A
          • Object Tracking Sound OTS Lite
          • Q-Symphony Q-Symphony Lite
          • Audio Pre-selection Descriptor N/A
          • Hole Array Speaker N/A
          • Sound Output (RMS) 40W
          • Speaker Type 4CH
          • Woofer N/A
          • Multiroom Link Yes
          • Bluetooth Audio Yes

          Smart Service

          • Samsung SMART TV Smart
          • Operating System Tizen™
          • Bixby Yes
          • Voice Interaction N/A
          • Far-Field Voice Interaction N/A
          • Multi Voice Assistant Yes
          • Google Assistant Built-in N/A
          • Works with Google Assistant Yes
          • Works With Alexa Yes
          • TV Plus Yes
          • Web Browser Yes
          • SmartThings App Support Yes (requires Android 6.0↑ or iPhone iOS 10.0↑)
          • SmartThings N/A
          • Samsung Health N/A
          • Universal Browse & Play N/A
          • Gallery Yes


          • TV to Mobile - Mirroring Yes (requires Android 6.0↑)
          • Mobile to TV - Mirroring, DLNA Yes (requires Android 6.0↑ with Screen Cast capabilities or iPhone iOS 11.4↑ with AirPlay 2 support)
          • NFC on TV N/A
          • Tap View Yes (requires Android 8.1↑ with Screen Cast capabilities)
          • Digital Butler Yes
          • Multi-View Yes (requires Android 6.0↑ with Screen Cast capabilities or iPhone iOS 11.4↑ with AirPlay 2 support)
          • Music Wall Yes
          • Remote Access Basic
          • 360 Video Player Yes
          • Bluetooth Low Energy Yes
          • WiFi Direct Yes
          • TV Sound to Mobile Yes (requires Android 6.0↑ or iPhone iOS 10.0↑)
          • Sound Mirroring Yes


          • Digital Broadcasting DVB-T(T2 Ready)
          • Analog Tuner Yes
          • CI (Common Interface) N/A
          • Data Broadcasting HbbTV 2.0.2


          • HDMI 4
          • USB 2
          • Component In (Y/Pb/Pr) N/A
          • Composite In (AV) 1
          • Ethernet (LAN) Yes
          • Digital Audio Out (Optical) 1
          • RF In (Terrestrial / Cable input / Satellite input) 1/1(Common Use for Terrestrial)/0
          • Ex-Link ( RS-232C ) N/A
          • CI Slot N/A
          • HDMI A / Return Ch. Support Yes
          • eARC Yes
          • HDMI Quick Switch Yes
          • Wireless LAN Built-in Yes (WiFi5)
          • Bluetooth Yes (BT4.2)
          • Anynet+ (HDMI-CEC) Yes


          • Design Brand new The Frame
          • Bezel Type Virtual No Bezel
          • Slim Type Slim look
          • Front Colour Black
          • Stand Type Simple
          • Stand Colour Black
          • Speaker Jersey Colour N/A

          Additional Feature

          • Adaptive Picture Yes
          • Active Voice Amplifier Yes
          • Adaptive Sound Adaptive Sound+
          • AI Streaming N/A
          • AI Upscale Yes
          • Auto Rotation N/A
          • Décor Mode Yes
          • Motion Detection (Frame) Yes
          • Ambient Mode Ambient Mode+
          • Brightness/Colour Detection Brightness/Colour Detection
          • Portrait Mode N/A
          • Accessibility - Voice Guide AU English, Mandarin Chinese, Korean, French, Italian, German, Spanish
          • Accessibility - Learn TV Remote / Learn Menu Screen AU English, French, Spanish
          • Accessibility - Others Enlarge / High Contrast / Multi-output Audio / SeeColors / Colour Inversion / Grayscale / Sign Language Zoom / Slow Button Repeat / Auto Detection for Sign Language Zoom Area / Show Closed Caption with Zooming Sign Language
          • Digital Clean View Yes
          • Auto Channel Search Yes
          • Auto Power Off Yes
          • Caption (Subtitle) Yes
          • Connect Share™ (HDD) Yes
          • ConnectShare™ (USB 2.0) Yes
          • EPG Yes
          • Extended PVR Yes
          • Freesync FreeSync Premium Pro
          • G-SYNC N/A
          • Filmmaker Mode (FMM) Yes
          • IP Control Yes
          • OSD Language Local Languages
          • BT HID Built-in Yes
          • USB HID Support Yes
          • Teletext (TTX) Yes
          • Time Shift Yes
          • V-Chip N/A
          • IPv6 Support Yes

          Eco Feature

          • Eco Sensor Yes
          • Energy Efficiency Class 3


          • Power Supply AC220-240V 50/60Hz
          • Power Consumption (Max) 170 W
          • Power Consumption (Stand-by) 0.5 W
          • Power Consumption (Energy Saving Mode) N/A
          • Power Consumption (Typical) 137.0 W
          • Peak Luminance Ratio N/A
          • Yearly Power Consumption (EU standard) 503 kWh

          Set Dimension (WxHxD)

          • Package Size (WxHxD) 1405 x 846 x 185 mm
          • Set Size with Stand (WxHxD) 1237.9 x 743.4 x 227.8 mm
          • Set Size without Stand (WxHxD) 1237.9 x 708.8 x 24.9 mm
          • Stand (Basic) (WxD) 897.2 x 227.8 mm
          • Stand (Minimum) (WxD) - x -


          • Package Weight 26.9 kg
          • Net Weight with Stand 17.0 kg
          • Net Weight without Stand 16.6 kg


          • Remote Controller Model TM2180E
          • Batteries (for Remote Control) N/A
          • Samsung Smart Control (Included) Yes
          • Optional Stand Support (Y20 Studio) Yes
          • 15m/10m One Invisible Connection Support Yes
          • VESA Wall Mount Support Yes
          • Customisable Bezel Support Yes
          • User Manual Yes
          • E-Manual Yes
          • ANT-Cable N/A
          • Power Cable Yes
          • HDMI Cable N/A
          • Slim Gender Cable Yes
          • Slim Fit Wall Mount (Included) Yes


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