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The goal of Wireworld’s patented DNA* Helix cable technology is to enable listeners to experience their music without the losses and colorations normally caused by cables. Polygraph testing shows that the primary sonic effects of cables are caused by electromagnetic effects. The effect called eddy current resistance, which increases as strands are twisted, is especially problematic because it masks quiet musical details. To overcome those issues, the strands in the DNA Helix designs are completely parallel, providing the most direct signal path for the lowest eddy current resistance. These parallel strands run within layered flat conductors that channel electromagnetic energy and reject interference. Furthermore, in the analog cables, the spacing between the positive and negative conductors is fine-tuned by ear to match the pure sound of a direct connection. The effect of that tuning is like focusing a lens, with the beautiful textures and dynamics of live music coming into vivid 3-D focus when the spacing is just right. (*Delineated Neutralizing Array)

Here's How It Works

"Every detail can affect the purity of signal. Conductor material, insulation and connectors are all important, but designing

the most efficient path for electromagnetic energy is

the key to lifelike music reproduction."

David Salz

President, Cable Designer

The Symmetricon and Uni-Path designs provide similar advantages to the more complex DNA Helix design in lower cost and smaller scale applications. Both Symmetricon and Uni-Path improve electromagnetic efficiency and shielding. These innovations enable more of the original signal information to be reproduced, improving both sound and imaging.

 The Fluxfield design in our full-sized power conditioning cords features 24 insulated wires coiled around flat inner cores to maximize inductive and capacitive filtering. Twin high-density shields prevent noise from entering or radiating outward. These unique elements minimize noise and line resonances, especially with longer lengths. The flat, flexible design coils effortlessly for easy handling. The mini power cords use a simpler version of the Fluxfield design to improve the fidelity of low powered components.

The idea behind developing plugs that surpass all others in design and material was based on a simple question; why bother perfecting cables if the plugs take away from their performance? After all, the cable can't let you hear all of the music if it’s losing information at the connection. Enter the patented Silver-Tube Plug (U.S. Patent 5,413,503). With silver-clad tubular OFC contacts, DuPont Delrin insulators and a proprietary silicone rubber tension band for a perfect grip, Silver-Tube plugs provide the highest conductivity of any RCA plugs in the world.

Premium Quality Metals Achieve the Highest Conductivity Available

A common misconception is that the gauge of a speaker wire is all that matters. Heavier is better, right? Wrong. Gauge can make a difference, but testing has taught us that cable design and material quality can have an even greater impact on the sound we hear. That is why we focus on developing the most efficient designs and producing them with the best quality materials available in each price range. For example, the conductors in our least expensive cables are oxygen-free copper and our ultimate cables use the world’s best conductor, Ohno Continuous-Cast® 7 Nines (99.99999%) pure solid silver. 

David Salz

President, Cable Designer

Composilex® 3 Insulation

Beyond the advantages of the best conductor materials, our third generation composite insulation, Composilex 3, preserves the purity of the signal by minimizing triboelectric noise better than any conventional low loss insulation material, including DuPont Teflon®. Composilex 3 provides rewarding improvements in vividness, focus and dynamic contrast. With these innovations, Wireworld Series 8 cables have advanced the art of reproducing the power and delicacy of music.


A love of music. A passion for innovation. A flair for industrial design. A quest for detail. The innate ability to prove the naysayers wrong time and time again. This is who we are. Like many audiophiles, David Salz has spent decades refining his music listening experience. He is truly passionate about using objective listening tests to create cables that preserve the finest details and expression of music. The closer we get to bringing the intensity and beauty of live music to your listening room, the closer we have come to achieving our goals.

It began in 1980, when David realized the only way to discover what was being lost by a cable was to remove it altogether. Instead of simply comparing cables, he began testing them against virtually perfect direct connections made by docking components together with custom adapters. The knowledge gleaned from decades of these tests led to several patents as David continued to develop cable designs that sound closer and closer to the ultimate purity of a direct connection. In short, David developed more effective testing that provided real answers and real solutions, not just different results.

In the '90s David partnered with V.P. / Operations, Sara Flaaten, and together they moved the company in a direction of steady growth and progress with dedication to loyal, well-trained staff and excellent customer service; people that take pride in creating a product that truly does live up to its reputation. Try Wireworld cables for yourself if the feeling of a live performance is what you want for your listening experience.

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