Primare I35 Prisma DM36 - Modular Integrated Ampllifier and Network Player

I35 Prisma DM36 – modular integrated amplifier and network player

I35 Prisma DM36 combines the NEW DM36 digital to analog conversion module and SM35 Prisma network player module with the award winning I35 modular integrated amplifier platform, featuring our UFPD 2 amplification technology delivering 150 watts of power per channel and balanced inputs, to create an extraordinarily versatile control and power centre for any system.

I35 Prisma DM36 combines the NEW DM36 digital to analogue conversion module and SM35 Prisma network player module with the award-winning I35 modular integrated amplifier platform, featuring UFPD 2 amplification technology delivering 150 watts of power per channel and balanced inputs, to create an extraordinarily versatile control and power centre for any system.

Technology

I35 Prisma DM36 modular integrated amplifier is the latest iteration of Primare’s now iconic integrated amplifiers and among the first to use Primare's new UFPD 2 power system, a radical reworking of Primare’s award-winning UFPD all-analogue Class-D technology.

Providing 150 watts at 8 ohms of absolutely linear UFPD 2 amplification across the entire audible bandwidth, the I35 Prisma delivers naturally fast, clean and agile sound with an unprecedented ability to bring music to life.

In addition to a pair of XLR balanced and three RCA analogue inputs, the I35 Prisma DM36 includes both the sophisticated digital-to-analogue converter module, DM36, as well as a Prisma network player module, SM35, to create an extraordinarily versatile system control centre.

I35 Prisma DM36 continues a Primare tradition of delivering astonishing performance from compact and elegant integrated amplifiers for easy installation into virtually any living environment.

The I35 Prisma DM36 includes both the sophisticated digital-to-analogue converter module, DM36, as well as a Prisma network player module, SM35, to create an extraordinarily versatile system control centre.

The DM36 is a full-featured digital-to-analogue converter stage enabling up to PCM 384kHz/32bit and DSD 256 conversion, featuring up-sampling options and MQA processing.

MQA (Master Quality Authenticated) is an award-winning British technology that delivers the sound of the original master recording. The master MQA file is fully authenticated and is small enough to stream or download.

Prisma – Network and Multiroom Technology

Prisma is a bundle of technologies that provide the broadest range of network music player features and functionality. Essentially created to be a streamer that would allow everyone, and everywhere, in the household to explore, discover, and share the deeply satisfying experience of high-performance music playback – Prisma provides multi-room/multi-zone connectivity and control of stored and streamed media, whether wired or wireless, all managed from mobile devices through the dedicated Prisma system control app.

In addition to AirPlay 2, Bluetooth®, Roon Ready*, and Spotify Connect®, Prisma features Chromecast built-in, a unique streaming portal allowing effortless direct connection to hundreds of streaming applications and services, including voice control, for the best possible performance and user experience.

*with future update

The look and feel of Scandinavia

Primare believes that every aspect of its products – the way they look, and the satisfying feel of the controls – contributes to the overall experience of living with Primare. As a result, Primare products exude the hallmarks of Scandinavian design – simple, elegant designs, with approachable and easy-to-understand functionality.

An example of this is their signature control knob, known throughout the industry for both its appearance as well as how it feels in the hand as an input is selected or volume adjusted. – or as Primare says lagom, not too much not too little, everything in balance, proportion, and harmony.

Modular Design and System Building

Primare feels it is essential to offer modularity whenever possible in order to have just the right features, both now and in the future. Modular design is featured in the I25 and I35 modular integrated amplifiers, as well as the PRE35 modular preamplifier, all of which can be updated with DAC and Prisma modules, as well as the CD35 CD player that can have the Prisma module added, either at the time of purchase or at a later date. As a result, they are able to offer a carefully considered array of models and configurations in order to allow for device selection that best fits any system need. For example, a CD35 with a Prisma module installed can be paired with an I35 integrated amplifier, allowing for a separation of analogue and digital stages. Or, an I35 with DAC and Prisma modules installed can be paired with a DD35 CD transport, allowing for multi-room and multi-zone playback of every input, whether analogue or digital source.

I25 and I35 Integrated Amplifier

In this video we review the features and functionality of both the I25 and I35 modular integrated amplifier platforms that may make them the perfect addition to your system.

Reviews

“If you are the kind of buyer who prioritises purity and clarity and transparency and immediacy in hearing into the recording the I35 gets a strong thumbs up from me.”

-Steve Guttenburg Audiphile

“It’s hard to sit still and it’s hard to remain unmoved when Primare plays… It may look quite inconspicuous, but fantastic things happen to the music you play with the Primare I35, whether you connect it analog or digital, while it seems quite unconcerned about what kind of speakers you use. Most things you connect simply sound faster, tighter and more fun!”

-Hifi & Musik

“In terms of sound, the I35 brings out the big guns here […] The Swede illuminates the stage deeply and widely, taking care of every detail, such as the instruments that are sometimes placed far out in the stereo panorama or the powerful, sensitively played bass, which, like the old master’s still fresh voice, is transmitted almost crystal clear […] It’s all incredibly fast and natural in its appearance. Lively in the best sense!”

-HiFi-Stars

“With the I35 Prisma, Primare has succeeded in creating a versatile all-rounder that offers excellent network control, especially in terms of user experience […] In 2018, user experience is a top priority. Simple, quick operation and intuitive access to various online services – ideally throughout the house. Primare’s I35 Prisma masters this maxim with ease and also offers great sound quality. With a market value of 4,500 euros, the I35 Prisma is anything but a bargain, but the user definitely gets his money’s worth here!”

-Audio Test

“In general, Class D amplifiers are characterised by an extremely high efficiency of around 90%. They are therefore extremely efficient and therefore generate little waste heat. Large cooling fins are not necessary; the I35, despite its high performance, only needs a few small heat sinks attached directly to the components […] We were particularly impressed by its breathtaking speed. The amplifier organised the complex sound in a lively and tight manner, skillfully distributing its almost endless reserves and achieving maximum dynamics, while the CD player brought the finest details to light. What a successful combination! ” Stereoplay Highlight

-Stereoplay

“Cool Velvet – There’s something very alluring about the sound of this CD player/integrated amplifier. Working as a pair, with the CD35 acting as a digital disc transport for the I35 – one is immediately struck by the smoothness of the music. Indeed, they serve up an almost velvety rendition of whatever recording you choose to play. It’s an easy-going presentation yet one that’s authoritative, the combination rising to any challenge without sounding flustered.”

-Hifi News

Primare I35 Prisma is one of those rare hi-end devices that can satisfy many needs in a single device, with comprehensive connectivity and streaming, high amplification efficiency, and natural, rich and emotional sound quality. Not only worthy of the honor of the Editors’ Choice Award 2021 in the category “Best All-in-One Integrated Amplifier”, we consider that the Primare I35 Prisma is the amplifier design that leads the trend in the industry for the coming years.

-Vietnam AV Magazine

“If ever there was a product that exhibits the notion that ‘the whole is greater than the sum of the parts’ it’s the Primare I35 Prisma… Perhaps it’s the absence of nonsense, the way it makes everything sound musically entertaining and enjoyable, or perhaps it’s the sheer ease of use. I’m pleased on a number of levels to have stepped from I35 to I35 Prisma, even though I suspect in today’s world most people will just opt for the full-fat Prisma version. But that insight into how we relate to streaming and how it changes our perception for the better will stay with me. Thanks!”

-Hifi+

“But the most interesting thing is that, choosing an intermediate solution (I35 only with DAC, and CD35 – in the full version, with a network board), but while having to pay a bit extra, you get the most flexible option. First, the system has two different DAC characteristics… Secondly, with additional digital inputs, it is possible to use not only more sources, but also alternative signal paths between the amplifier and the universal network CD player (one of them can be configured by cables specifically for some musical genre). After all, the SM35 Prisma streaming board can be moved from source to integrated if you want to try out a different configuration or part with the CD player altogether.”

-Salon AudioVideo

“Equipment not only worth listening to, definitely worth having as proof that music can be different. To quote Piotr Wierzbicki, “I hate Tchaikovsky and Mahler because they were too tearful, unmanly.” Primare will not spare some of your music choices, but it will give you great pleasure with other albums. definitely worth having as proof that music can be different.”

-Audio Stereo

“Recipient of a previous EISA Award, Primare continues its winning ways with this I35 amplifier and CD35 Prisma CD/network player. The amplifier is a simple, but fabulous- sounding, all-analogue design that delivers plenty of power using the company’s UFPD 2 amplification. Its modular design means you can add Primare’s DAC stage, and the Prisma network/multi-room module, when required. The CD35 Prisma CD player is also fully networked, offering wired and wireless connectivity for AirPlay, Bluetooth and Spotify Connect, as well as Chromecast built-in to access thousands of streaming services. This is so much more than a simple CD player/amp system: It’s the future of hi-resolution home hi-fi.”

-EISA

“In fact, at no time and with no combination of bits and pieces I have to hand (and there are a lot of them) did it exhibit any do not like it properties or characteristics. Tonally, the I35 is rich and satisfying rather than bright and breezy, and yet it comes over as both energetic and dynamic sounding.”

-HiFi+

“I have myself never heard a amplifier in this price class that sounds so explosive and powerful in the low end, yet sounding so subtle and detailed with precision.”

-HiFi Musik

“The latest Primare platform is a highly modular amplifier system, but even as just an amplifier the I35 integrated is one of those products that you just love to enjoy!”

-HiFi+

User Reviews

2 Years on Parts and Labour Warranty

We care about your experience with HeyNow Hi-Fi, and we’re here to make the warranty process as smooth as possible.

Your warranty is handled directly by the Australian importer. By submitting this form, we’ll coordinate the process for you and keep you updated every step of the way. Important: Shipping fees are not included as part of your warranty coverage.

If your HeyNow Hi-Fi purchase isn’t working as it should, click here to lodge a warranty claim.

Should you have any questions, feel free to contact us https://www.heynowhifi.com.au//pages/contact