World Leading Cartridge Manufacturer

Ortofon

accuracy in sound

A century of accuracy in sound

Ortofon was established in 1918 by the two Danish engineers, Axel Petersen and Arnold Poulsen. Now Ortofon is a micro-mechanical powerhouse, which develops and manufactures hearing aid components and the world acclaimed phono cartridges for vinyl records.

Watch this detailed video where Leif Johanssen shows you how to set up your cartridge.

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What the professionals and users are saying...

Ortofon embraces the power of automation technology

Ortofon embraces the power of automation technology

Companies that master the frontiers of emerging technologies will dominate their industries. Once again Ortofon demonstrates the company’s technological prowess and persistent pursuit of innovation, having acquired an advanced automated line for Moving Magnet styli assembly.

Making the replacement styli using automatic assembly allows for more precise component assembly, uniform industrial manufacturing process and better acoustic performance of the product.

Watch this amazing video: it not only shows the automated production process of the 2M Red replacement stylus step-by-step, but also reveals the complexity of the stylus design and assembly.

Ortofon embraces the power of automation technology

Selective Laser Melting manufacturing technique

We look at new technologies that are specifically product related, such as Selective Laser Melting (SLM) manufacturing technique.

The SLM has been applied to our SPU A90, MC A90, Xpression, MC Anna, SPU A95, MC A95, MC Windfleld Ti, MC Century and our latest one MC Anna Diamond, the bodies of which have an individual texture completely impervious to resonance.

January 29th 2015 Ortofon received the DTI 3D Print Series Production Prize 2015. The award is granted in recognition of Ortofon's achievements in applying the new technology in the industrial production. Watch the video.

A century of accuracy in sound

Watch this detailed video where Leif Johanssen shows you how to set up your cartridge.

Key competences in the technological process of Ortofon

Our extensive knowledge of vibration properties and characteristics in different shapes and materials has been applied for optimization of cartridges and tonearms, e.g. TA-210.

The TA-210 is given a precision machined slit in each end of the aluminum tube. A piece of Ortofon special vibration damping compound is integrated into each slit: Rubber inserts with high vibration damping properties and Special proprietary TPE compound with excellent damping properties are integrated respectively in the bottom and top slit of the arm tube. Due to these two different materials an extended damping effect is obtained in the largest possible range.

A century of accuracy in sound

Watch this detailed video where Leif Johanssen shows you how to set up your cartridge.

Ortofon core competences in acoustics and micromechanics are ideally suited to the manufacture of bone conductors

Bone conductor is a small vibrator connected to a hearing aid. A bone conductor produces vibrations that are transmitted through the skull to the inner ear where it is perceived as sound.

A bone conductor is a product that requires a very high level of micro-mechanical precision to obtain a uniform quality.

A century of accuracy in sound

Watch this detailed video where Leif Johanssen shows you how to set up your cartridge.

The industrial capacity

The industrial capacity of Ortofon is based on specially designed machines, that produce small precision components for our cartridges, that in turn have several advantages: we have the volume capacity and we can produce a large number of cartridges with a relatively short lead time.

By applying reproducable measuring techniques we achieve the uniform quality necessary for the industrial production.

Finally we have a portfolio of suppliers and technological partners, with whom we exchange information, troubleshoot and solve problems, in order to constantly hone our skills and be able to address new challenges.

BEAUTIFUL AESTHETICS

TAILORED FOR LONG LISTENING SESSIONS

A core belief of Meze Audio is to create products that last through years and years of industry changes, bringing long-lasting value to the customer. Elite is no different.

From looks to technology, this headphone was designed to surpass all short-living trends and become a true heirloom.

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Ortofon 2M Blue - Group C cartridges' ($170- $200) review and shoot-out series

HiViNyws channel

Dear Friends, I am very eager to share with you, and presenting to you:

The GroupC cartridges reviews and shootout series!!!

Please enjoy my hard work.
I am not a tool of consumerism,
I am here to help all friends save money and get the best.

Thank you my dearest friends for your time and encouragement all along!

Best Regards, and enjoy your Holiday weekend welcoming a better and peaceful 2017😄

My teacher once taught me:
"In life, the aim is not to be better than other people,
The aim is to do better for other other people."
😄

World leading cartridge Manufacturer

A CENTURY OF ACCURACY IN SOUND

On the 9th of October 1918, the two Danish engineers, Axel Petersen (1887-1971) and Arnold Poulsen (1889-1952) founded the Electrical Phono Film Company with a few capable and foresighted businessmen who would support the organization financially.

Their aim was to explore the possibility of high-class recording and developing one of the first synchronized sound film systems in the world. Under primitive conditions, the two Danish engineers and their small staff had to solve a number of what were considered insuperable problems.

Today Ortofon is a micro-mechanical powerhouse, which develops, manufactures and markets the world acclaimed Ortofon phono cartridges and components for the Hearing Aids industry. We benefit from being established in Denmark, a country recognized for its strong tradition in acoustics and its wealth of other high-end manufacturers, who make hearing aids and acoustic measurement equipment, in addition to all aspects of high-end audio.

Ortofon is owned by Danish businessmen and employs a staff of about 150 people. The Ortofon manufacturing unit in Nakskov in the south of Denmark has modern machinery combined with experienced operators, so human craftsmanship is delivered with uniform industrial quality.

Frequently Questions Asked

Do you ship for free anywhere in Australia?

HeyNow Hi-Fi ships products all over Australia. The cost of shipping is free no matter what it is or where it’s going. HeyNow Hi-Fi uses an efficient and agile business model and therefore can afford the cost of shipping without increasing its prices to compensate or by charging you an additional fee to get the product to you.

Can I pick my purchase up from the shop?

Yes, you can pick up your purchase from the showroom in St Kilda in Melbourne or my warehouse. However, this is done only through prior request. I have selected stock in my warehouse but often have stock stored by the Australian Distributor and therefore I must have them release the stock first and ship it to me.

Do you match competitor’s prices?

The answer is yes. HeyNow Hi-Fi does match competitor’s prices. I’m happy to do so and won’t make you jump through hoops to make a purchase. There are many reasons why you would like a price matched. Sometimes a competitor has left a pre-price rise price on their website. You may not connect so well with the competitor who has a cheaper price. The competitor may have been rude or pushy and put you off. You may have a great relationship with HeyNow Hi-Fi and like the way we treat you. You may be buying other items with your order and would like to buy it all from one place. You may like to shop locally, and we are your nearest dealer. HeyNow Hi-fi may have the product in stock and the other shop doesn’t. You may like my photo and video on the website and want to buy from me. I have offered you great service and advice, but someone else has the item listed lower. Please let me know and I will be very happy to help you.

Is the price on the website the best price?

The price on the website is the retail price or the Australian distributor’s advertised sale price. HeyNow Hi-Fi displays retail pricing so you can see the value of the product. Under every product and on the top banner of the website is a button to click to get a discount code. This discount code is yours for every purchase you make in store and online. – keep it somewhere safe. If you have seen a better price advertised or offered, please get in touch as we do match Australian competitors’ prices and still offer free shipping. If you want to offer me a price, please feel free to ask as at worst I will refuse – but if you don’t ask you won’t know.

Do you have everything listed in your website in stock?

This website is much an online shop as it is a catalogue of possibilities for you to read, appreciate, do some research, educate yourself, compare and of course purchase from. With the myriad of possibilities and options available in this sector it is impossible for anyone to keep everything in stock. I work very closely with the Australian Distributors of all products listed and will do whatever I can to get your chosen item to you as quickly as possible. Often products are in stock but sometimes they are on a plane or boat coming to us. Sometimes, however the order needs to be generated for you. I am here to help and to pressure the distributor to get it as quickly as they can for you. I will keep you updated and request the fastest route to get it here for you. When something is out of stock with one reseller or two, it is often the case that it is just not in the country. Therefore, you need to choose someone to be in your court to get it promptly and manage your order. HeyNow Hi- Fi is here to do that for you.

I am concerned about overseas parity pricing

So am I! I want the best deal for my clients and customers. I think that if the pricing model that a distributor or manufacturer uses doesn’t work for global sales then they need to negotiate harder before choosing to import a product. We live a long way from the rest of the world and therefore there are considerations to contemplate before you come up with your final price from an overseas retailer. Firstly, there is the cost of shipping, which has gone up considerably thanks to additional global demand for consumer items and the ships and planes are at a premium and charging accordingly. Next the pricing in the US never includes TAX. This is always added at point of sale and is always an additional charge when shopping in the US. The US works on state taxes which means the tax can vary dramatically from state to state up to approximately 15%. The next consideration is warranty and therefore the issue of the local distributor who has made no money from your transaction and is not interested or obliged to fix your faulty overseas purchase. This is obviously a risk you can take in an educated manner some things have less risk of failure than others and all products come into Australia with no warranty – this is added by the distributor as it’s their risk – this does have a financial cost to protect you. Australia has some of the best consumer protections in the world.

Next is the insurance liability of shipping these products around the world. Manufacturers and Distributors have ways to pack containers with product and safety mechanisms in place when they airfreight sensitive parcels, unlike an opportunistic retailer with a cheap price overseas price, who may send it cheaply and as you’re trying to save a couple of hundred may not pay for freight insurance and then you’re stuck – this is another factor on the cost of reaching our parity figure.

Next is customs and GST. When you import anything above the threshold, the Australian government wants their pound of flesh. You must pay for customs clearance and GST on your purchase – yes you may think there are ways around this but, not if you get caught...

So, with all these considerations in place HeyNow Hi-Fi does all it can to offer products that come as close to overseas parity pricing as we can. If you think you like a product, which has a cheaper retail price overseas than here, please reach out to me and I will see what can be done to help you to buy it locally and with the full support of the Australian distributor.

You have a lot of brands on your website...

Yes, I do. And I intend to grow my portfolio too. The reason for this is that you, the consumer, the music lover, will have spent a lot of time reading reviews and working out what you are interested in. Then you can call your regular Hi-Fi store who probably knows less about what you’re interested in than you do, because you’ve watched every YouTube clip and read every review about it; but they have a special on something they’ve got in stock or which they believe is right for you, or maybe they don’t know anything about the upcoming game changing product you’ve dedicated every night before bed for a fortnight reading about, and then they try to talk you out of it, talking about reliability or poor sound or paid reviewers getting a kickback.

I respect your time and research as well as your desire to try something new or different and am as excited about the next new product rather than the brand we’ve sold for the last 40years. I’m as excited to hear about how it works in your system as you are too. I love new toys and never want to miss out on the next great technology, I also want you to have a place where we learn together. I have over 30years experience in the Hi-Fi industry and have sold some of the most amazing new technologies – The first Philips wide screen 32inch TV in 1991, Laser Disc players in 1988, the first Sony PS1 in 1993 with ridge racer on a rear projection TV, the first Fujitsu Plasmas PDS4201 in 1997 and the first Sonos Systems nearly 20 years ago. I must be open to new technology – this can only happen by having as many amazing brands as possible on my website and available to you. I listen, I play. I understand and I consult with my experts to be able to offer you useful and helpful advice.

My goal is to offer you unbiased advice on Australia’s largest range of high-performance Hi-Fi, Home theatre and all the accessories and ideas that go with it.

What is the warranty on your products?

HeyNow Hi-Fi purchases all its stock from the authorised distributors. They determine the warranty period, terms and conditions. We have tried where possible to provide warranty length on each product page as a quick reference. All products also come with a warranty card in the box as provided and created by the supplier. Some of these documents are very official and stern. HeyNow Hi-Fi’s role in your potential warranty claim is to make this a more personalised and understanding process. If you have a warranty claim the best thing to do is email hello@heynowhifi.com.au with the details of the issue. Please note that adding a contact number makes communication much easier. Depending on what the issue is we will suggest a few troubleshooting ideas, understanding: of course, that you will have tried many ideas before contacting us so we will probably just suggest what you’ve already tried. From there we can work out numerous solutions to get your product fixed quickly, including sending you to the repairer with it, get you to ship it to our warehouse or to the distributor, or sending out a service technician. Note that shipping, transportation costs and installation are not covered by warranty. Unless of course the issue is an installation issue as a result of our installing your system in which case you are covered .

We will get your product fixed a quickly as possible, bearing in mind that all repairers are third party to us and we have no control over their schedules and parts availability. HeyNow Hi-Fi’s role is to make you as comfortable as possible and hopefully keep the music playing in your house while your product is being repaired.

How do I get a quote and advice from HeyNow Hi-Fi?

The best way to get advice from us is to call me, on either 0415668307 or 03 95250022.

You can also email me on geoff@heynowhifi.com.au , please do include a contact phone number as it is much easier for me to call you back and advise you than sending back and forth emails in the hope that I’m offering you the advice you need.

If you just want a price or price match the easiest way is to call me or text me through the icon at the bottom right of the website. Just copy and paste the link from my website for the item you are interested in and simply ask what price or ask me to match a price. Unlike many of my competitors I am happy for you to tell me the price you want – I can say yes or no.

If you want a quote on a system, please outline what you’re hoping to achieve, provide enough detail so I understand the scope of the works. Let me know where you are geographically and importantly again, please provide a contact number. I can learn a lot more about how to help you in a phone call than trying to put an email quote back to you without conversation.

Please remember there is only one Geoff, and I am trying to help a lot of people, I have a great team around me – including Australia’s best audio distributors, my amazing installation team and my incredible website and administration team. We can absolutely build the system of your dreams; we just need to work together.

Can you design a home theatre system for me?

Yes! I have many years’ experience in this sector f the market. I understand all the technologies of surround sound, HDMI. 4K, HDR etc. I work with the best leading brands of surround sound AV receivers, disc players and streamers, speakers, screen and projectors and televisions.

I can design your room, your acoustics, the step for your second row of seats, the blinds, even the lights. My team can work with your builder to do as much or as little as you want us to.

We can provide you with a programmed control system with a remote or iPad or better still, both. The control can operate the whole audio/ visual system, the lights, lower the blinds as well as make your home secure with cameras and alarm systems which can be monitored remotely.

I personally love home theatre and enjoy watching movies and on demand TV shows as often as I can. I favour many genres including Sci-Fi, Drama, comedy, Horror, action and but certainly not limited to effects laden blockbusters. I love a good story and great acting and really appreciate the artform.

I want you to get the maximum excitement for the money spent. I think that some of the component parts of a Home theatre system are technological rather than performance based and therefore within a budget – If there is one. – There are some things you’ll keep forever and others that should be changed to keep up with technology – highlighting those areas can save unnecessary costs and compromises. Talk to me about your home theatre desires, I’m sure together we can make a great movie space in your home.