It is the entry-level model in the acclaimed 2M series , a line that has become Ortofon's most visible and commercially successful range since its creation in 2007. The default "factory choice" for many high-quality, entry-level turntables in the $300–$600 price range, such as those from Pro-Ject . Frequently cited as one of the best value-for-money cartridges, offering a significant upgrade over standard "giveaway" cartridges found on budget tables.